pedroluca-prog/planning-mkt-template-clean
Template do workflow MKT/GTM para Claude Code — agentes, commands e pm-skills. Clone para cada novo projeto.
ARCHETYPE
Orchestrator
A bench of specialised subagents. The main agent mostly delegates.
Copy this rig
# review before running: this installs third-party code
$ npx degit pedroluca-prog/planning-mkt-template-clean/.claude ./rig-planning-mkt-template-clean # inspect, then merge into .claude/ MCP servers are added to Claude Code at local scope; env vars are shown as YOUR_… placeholders — we never store values. Files are fetched with degit into a separate folder so you can review before merging.
$ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-data-analytics/1.0.1/skills/ab-test-analysis .claude/skills/ab-test-analysis $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-data-analytics/1.0.1/skills/cohort-analysis .claude/skills/cohort-analysis $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-data-analytics/1.0.1/skills/sql-queries .claude/skills/sql-queries $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/brainstorm-okrs .claude/skills/brainstorm-okrs $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/create-prd .claude/skills/create-prd $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/dummy-dataset .claude/skills/dummy-dataset $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/job-stories .claude/skills/job-stories $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/outcome-roadmap .claude/skills/outcome-roadmap $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/pre-mortem .claude/skills/pre-mortem $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/prioritization-frameworks .claude/skills/prioritization-frameworks $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/release-notes .claude/skills/release-notes $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/retro .claude/skills/retro $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/sprint-plan .claude/skills/sprint-plan $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/stakeholder-map .claude/skills/stakeholder-map $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/summarize-meeting .claude/skills/summarize-meeting $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/test-scenarios .claude/skills/test-scenarios $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/user-stories .claude/skills/user-stories $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-execution/1.0.1/skills/wwas .claude/skills/wwas $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-go-to-market/1.0.1/skills/beachhead-segment .claude/skills/beachhead-segment $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-go-to-market/1.0.1/skills/competitive-battlecard .claude/skills/competitive-battlecard $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-go-to-market/1.0.1/skills/growth-loops .claude/skills/growth-loops $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-go-to-market/1.0.1/skills/gtm-motions .claude/skills/gtm-motions $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-go-to-market/1.0.1/skills/gtm-strategy .claude/skills/gtm-strategy $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-go-to-market/1.0.1/skills/ideal-customer-profile .claude/skills/ideal-customer-profile $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/competitor-analysis .claude/skills/competitor-analysis $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/customer-journey-map .claude/skills/customer-journey-map $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/market-segments .claude/skills/market-segments $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/market-sizing .claude/skills/market-sizing $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/sentiment-analysis .claude/skills/sentiment-analysis $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/user-personas .claude/skills/user-personas $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-market-research/1.0.1/skills/user-segmentation .claude/skills/user-segmentation $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-marketing-growth/1.0.1/skills/marketing-ideas .claude/skills/marketing-ideas $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-marketing-growth/1.0.1/skills/north-star-metric .claude/skills/north-star-metric $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-marketing-growth/1.0.1/skills/positioning-ideas .claude/skills/positioning-ideas $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-marketing-growth/1.0.1/skills/product-name .claude/skills/product-name $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-marketing-growth/1.0.1/skills/value-prop-statements .claude/skills/value-prop-statements $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-product-discovery/1.0.1/skills/analyze-feature-requests .claude/skills/analyze-feature-requests $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-product-discovery/1.0.1/skills/brainstorm-experiments-existing .claude/skills/brainstorm-experiments-existing $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-product-discovery/1.0.1/skills/brainstorm-experiments-new .claude/skills/brainstorm-experiments-new $ npx degit pedroluca-prog/planning-mkt-template-clean/directives/pm-skills/pm-product-discovery/1.0.1/skills/brainstorm-ideas-existing .claude/skills/brainstorm-ideas-existing
$ curl -fsSL --create-dirs -o .claude/agents/mkt-analyst.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-analyst.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-breaker.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-breaker.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-commercial.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-commercial.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-content-creator.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-content-creator.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-funnel-builder.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-funnel-builder.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-planner.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-planner.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-researcher.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-researcher.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-strategist.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-strategist.md $ curl -fsSL --create-dirs -o .claude/agents/mkt-video-builder.md https://raw.githubusercontent.com/pedroluca-prog/planning-mkt-template-clean/main/.claude/agents/mkt-video-builder.md
This rig commits no guardrails. Here is the community baseline instead — the deny/ask rules most often found across all 7,204 rigs:
{
"permissions": {
"deny": [
"Read(./.env)",
"Read(**/.env)",
"Read(~/.ssh/**)",
"Bash(rm -rf *)",
"Read(**/*.pem)",
"Bash(rm -rf /)",
"Bash(git push --force:*)",
"Bash(sudo *)",
"Read(.env)",
"Bash(rm -rf /*)",
"Read(./.env.*)",
"Read(~/.aws/**)",
"Bash(git push --force*)",
"Bash(rm -rf:*)",
"Read(**/*.key)",
"Read(**/.env.*)",
"Bash(sudo:*)",
"Bash(git reset --hard*)",
"Bash(git reset --hard:*)",
"Read(.env.*)"
],
"ask": [
"Bash(git push:*)",
"Bash(git push *)",
"Bash(git commit:*)",
"Bash(rm *)",
"Bash(rm:*)",
"Bash(git rebase *)",
"Bash(wget *)",
"Bash(npm publish:*)",
"Bash(git commit *)",
"Bash(gh pr merge *)"
]
}
} Skills (65)
ab-test-analysiscohort-analysissql-queriesbrainstorm-okrscreate-prddummy-datasetjob-storiesoutcome-roadmappre-mortemprioritization-frameworksrelease-notesretrosprint-planstakeholder-mapsummarize-meetingtest-scenariosuser-storieswwasbeachhead-segmentcompetitive-battlecardgrowth-loopsgtm-motionsgtm-strategyideal-customer-profilecompetitor-analysiscustomer-journey-mapmarket-segmentsmarket-sizingsentiment-analysisuser-personasuser-segmentationmarketing-ideasnorth-star-metricpositioning-ideasproduct-namevalue-prop-statementsanalyze-feature-requestsbrainstorm-experiments-existingbrainstorm-experiments-newbrainstorm-ideas-existingbrainstorm-ideas-newidentify-assumptions-existingidentify-assumptions-newinterview-scriptmetrics-dashboardopportunity-solution-treeprioritize-assumptionsprioritize-featuressummarize-interviewansoff-matrixbusiness-modellean-canvasmonetization-strategypestle-analysisporters-five-forcespricing-strategyproduct-strategyproduct-visionstartup-canvasswot-analysisvalue-propositiondraft-ndagrammar-checkprivacy-policyreview-resume
Subagents (9)
| mkt-analyst model: sonnet | Analista do workflow MKT. Roda auditoria automatica (skill-auditoria, nota min. 80/100) em todo output critico. Tambem faz analise de A/B test, cohort, performance. Chamado pelo /mkt-execute pos-execu |
| mkt-breaker model: opus | Quebra um brief MKT em entregaveis pequenos com hierarquia de pastas. Cria issues [BRUTA] em directives/<frente>/entregaveis/. NAO enriquece as issues — isso e trabalho do mkt-planner. Workflow: MKT. |
| mkt-commercial model: sonnet | Construtor de ativos comerciais do workflow MKT. Gera pitch decks (investidor, cliente), sales enablement, cold email, battlecards, scripts comerciais, one-pagers. NAO toca conteudo organico, LP, foun |
| mkt-content-creator model: sonnet | Produtor de conteudo do workflow MKT. Gera calendario/pauta editorial, posts LinkedIn/Instagram, carrosseis, roteiros de video, videos editados, motion programatico, lead magnets e conteudo SEO/AI-SEO |
| mkt-funnel-builder model: sonnet | Construtor de funil do workflow MKT. Gera Landing Pages (copy + HTML), sequencias de email, anuncios, popups, formularios, fluxos de signup. CONSULTA Playbook 7 Niveis para qualidade visual. NAO toca |
| mkt-planner model: opus | Enriquece um entregavel MKT com plano de execucao: le Briefing_Base da frente, brand, Estudo Estrutural, SKILL.md e (se for UI) Playbook 7 Niveis. Produz plano com input formatado, output path, agente |
| mkt-researcher model: sonnet | Pesquisador do workflow MKT. Unico agente MKT com acesso a internet (WebSearch + WebFetch). Pesquisa concorrentes, tendencias, dados de mercado, perfis sociais. Produz relatorios em directives/<frente |
| mkt-strategist model: sonnet | Estrategista do workflow MKT. Produz Foundation: Market Research formal, ICP, Customer Journey Map, Positioning & Messaging, Value Proposition. NAO toca conteudo, funil ou comercial. Workflow: MKT. |
| mkt-video-builder model: sonnet | Agente especialista em produção de vídeo programático com Remotion. Responsável pelo processo completo: inventário de assets, definição de tokens, arquitetura de components, composição de scenes, gera |
Slash commands (4)
/mkt-break/mkt-brief/mkt-execute/mkt-plan
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